Last year we embarked on a new Strategic Business Plan by developing a clear growth strategy to help the company transition from a small business into a scalable enterprise. As we continue to grow, expand into new markets, and offer more services, we want our brand to truly reflect our people, our culture, and our future.
The overall refreshed brand identity features an updated logo and design concepts, refined messaging, and a new website. The brand refresh represents both the internal culture of Blueline, as well as our strategic vision for growth. The Blueline you know and trust isn’t changing, we are just doing a better job at telling the story of who we are and where we are going. Accountability, open and honest communication, and an unwavering commitment to always choosing what’s right will continue to be at the core of everything that we do.